There are many IT service companies that enjoy success in the business world for various reasons but for some reason only a handful have a blog on their websites. Many IT service companies adhere to traditional sale techniques or find it too difficult or time consuming to continue with the upkeep of running a blog. However, those companies who do continue with a company blog will ultimately reap the rewards of doing so.
There are four reasons why IT service companies should have a blog.
Differentiation
Content marketing is big business throughout the world. Many businesses are going digital and mobile, and content marketing is becoming more and more necessary to create lead generation and differentiation. Differentiation can be somewhat of a problem for many IT service companies as they deal with the same businesses every day. When you create a blog, you are creating something unique, something to set you apart from the rest. You can show your personality, your work ethics, your company’s character etc, which can help prospective companies choose your business over someone else. Many IT service companies tend to blend into each other as they use the same terminology, so how can a prospective client see that your leadership team is intelligent enough to get the work done? How do they know that you really understand what they need from you? How can they be sure that your business is better than another company? Many IT service companies will generally rely on word of mouth or cold calling services to get business, but using a blog can open up an entirely new method of gaining new customers.
Showing Your Experience and Management Skills
The ‘About Us’ page of any company’s website is extremely important when attracting new customers. If you claim that your manager or leader has so many years in the business (just the same as every other company, it can be somewhat bland. Using a blog, you can actually demonstrate your experience and management skills which will relate to your prospective clients. It’s a simple technique, but it demonstrates everything you want to promote.
Promotes Your Business
Blogs are a great way of bringing the IT service community together. As you write on your company blog you are initiating a discussion that’s open to both professionals and possible clients. The feedback you receive online through your blog can help promote your services through social media, syndication and likes. If you get the right content on your blog, it can really help you put your company on the map.
You can Produce New Leads
Recent studies that B2B companies that run a blog will produce up to 67% more leads and B2C companies up to 88% with a blog over other companies that don’t. The statistics do not lie: you are more likely to get found easier and produce new leads by utilizing a blog. When you are creating your inbound marketing strategy, a blog is always going to be a vital part of it. By using Search Engine Optimization (SEO) techniques in your posts, this will help your company be found on search engine as well as being picked up quicker by online communities. Without any online content, the opportunities are nothing.
When you are implementing your blog for SEO you are more likely to be picked up by prospective clients and the online community than for those who don’t do this. Not only this, but you will need to ensure that your content is targeted specifically for your intended audience. If it isn’t going to appeal to IT professionals, then there isn’t much point in putting it up on the blog in the first place.
Creating and running a blog needs to be done by someone prepared to invest in hard work, research and passion for the topic. IT service companies need to be aware of the prospective effect it can have on the business, especially with up-keeping a blog can be time consuming. However, the return investment running a blog is well worth it over time.
There are four reasons why IT service companies should have a blog.
Differentiation
Content marketing is big business throughout the world. Many businesses are going digital and mobile, and content marketing is becoming more and more necessary to create lead generation and differentiation. Differentiation can be somewhat of a problem for many IT service companies as they deal with the same businesses every day. When you create a blog, you are creating something unique, something to set you apart from the rest. You can show your personality, your work ethics, your company’s character etc, which can help prospective companies choose your business over someone else. Many IT service companies tend to blend into each other as they use the same terminology, so how can a prospective client see that your leadership team is intelligent enough to get the work done? How do they know that you really understand what they need from you? How can they be sure that your business is better than another company? Many IT service companies will generally rely on word of mouth or cold calling services to get business, but using a blog can open up an entirely new method of gaining new customers.
Showing Your Experience and Management Skills
The ‘About Us’ page of any company’s website is extremely important when attracting new customers. If you claim that your manager or leader has so many years in the business (just the same as every other company, it can be somewhat bland. Using a blog, you can actually demonstrate your experience and management skills which will relate to your prospective clients. It’s a simple technique, but it demonstrates everything you want to promote.
Promotes Your Business
Blogs are a great way of bringing the IT service community together. As you write on your company blog you are initiating a discussion that’s open to both professionals and possible clients. The feedback you receive online through your blog can help promote your services through social media, syndication and likes. If you get the right content on your blog, it can really help you put your company on the map.
You can Produce New Leads
Recent studies that B2B companies that run a blog will produce up to 67% more leads and B2C companies up to 88% with a blog over other companies that don’t. The statistics do not lie: you are more likely to get found easier and produce new leads by utilizing a blog. When you are creating your inbound marketing strategy, a blog is always going to be a vital part of it. By using Search Engine Optimization (SEO) techniques in your posts, this will help your company be found on search engine as well as being picked up quicker by online communities. Without any online content, the opportunities are nothing.
When you are implementing your blog for SEO you are more likely to be picked up by prospective clients and the online community than for those who don’t do this. Not only this, but you will need to ensure that your content is targeted specifically for your intended audience. If it isn’t going to appeal to IT professionals, then there isn’t much point in putting it up on the blog in the first place.
Creating and running a blog needs to be done by someone prepared to invest in hard work, research and passion for the topic. IT service companies need to be aware of the prospective effect it can have on the business, especially with up-keeping a blog can be time consuming. However, the return investment running a blog is well worth it over time.